Client
Sector
Synthetic Biology
Areas of Expertise Provided
PR
E-Marketing
Social Media
Visual Communication
Summary
Primordial Genetics is the leader in constructive biology—a brand new way of approaching biotechnology. Their research and work to create the genomic building blocks are helping the world transition away from using the raw materials that have a negative correlation with climate change.
Venter PR’s objective is to increase Primordial Genetics’ brand awareness in scientific and biotech communities, as well as with private investors and the media, through a comprehensive marketing and communications campaign.
Challenges
A young company developing biologically-based alternatives to traditional therapeutics, nutritional products, agriculture and fuels, Primordial Genetics is working to gain the attention and support of the scientific and investment communities.
Venter PR supports Primordial Genetics’ messaging in communicating its uniquely innovative approach to biotechnology through constructive biology.
By developing an approachable, accessible messaging strategy, VenterPR positions Primordial Genetics mission to a diverse audience—biotech companies, high-level scientists, media, and investors.
Strategy
Venter PR targets media outlets and leverages coverage to establish an educationally-focused thought leadership platform that continues to increase Primordial Genetics’ brand awareness.
In addition to writing press releases and coordinating media briefings, Venter PR networks with science and technology-focused media outlets to secure press coverage.
Venter PR has generated educational multimedia content with creative infographics to explain the company’s innovative technology and published it on their website, blog, and social media.
Venter PR also opened up brand new channels of communication and education with stakeholders by completely redeveloping Primordial Genetics’ website with brand new interactive experiences, including a newsletter.
Results
Primordial Genetics continues to build strategic partnerships with the shared goal of creating a better world through biologically-based alternatives.
By being open and consistent in communication about their progress, Primordial Genetics has earned loyalty from stakeholders, while Venter PR increases awareness of their technology through relevant media coverage.
By consistently engaging with audiences on all of their social media platforms, Primordial Genetics sustains an organic following from across the scientific, media, and investor communities. The content continues to garner media hits in paid programming, which rolls into even further exposure.
The updates to Primordial Genetics’ website also opened up the door to further communication with relevant audiences, including potential investors, and also further educated the public with FAQs, videos, and a regularly updated blog and newsfeed.
With Venter PRs support, Primordial Genetics continues to announce grant receptions and key investor partnerships, as well as victories in award competitions.
