Work Orison

Orison is the first company the world’s only self-installable energy storage appliance—an innovative home battery system advancing energy sustainability and consumer savings.

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23.9K

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Client

Sector

B2C & B2B2C Technology: Clean Tech; Renewable Energy; Energy Storage

Areas of Expertise Provided

Branding
Public Relations
Investor Relations
Visual Communication
E-Marketing

Testimonial

“Melanie is a total star. Not only does she learn quickly, she goes above and beyond with every project. Melanie’s consistent thoughtfulness, thoroughness, drive, enthusiasm, and positive attitude makes working with her a true joy. She continues to rise to the occasion in every situation.”

— Eric Clifton, founder & CEO of Orison

Summary

Venter PR managed Orison’s rebrand in 2015, developed a crowdfunding campaign in 2016, and announced the company’s official launch, securing significant press coverage in major media outlets, including WIRED, TIME, and Fast Company—initiating wide-spread awareness, investment, and partnerships.

In 2018, Venter PR spearheaded Orison’s position as a top 10 finalist in the Free Electron award competition, the world’s first global energy startup accelerator. This recognition garnered Origin Energy’s attention—Australia’s leading energy retailer and now Orison's strategic partner.

Venter PR continues to support Orison with comprehensive marketing and communications services, including PR and investor relations.

Challenges

Orison needed to position itself as the approachable and affordable solution to the problems of a diverse audience in a market of a well-established competitive landscape.

The Orison home battery is the first self-installable energy storage appliance—an exciting disruption to a space dominated by expensive, large-scale options backed by corporations with deep pockets.

From big utilities in the U.S. to energy retailers abroad, from homeowners with solar to apartment-renters—Orison had to speak to each audience’s unique needs.

After launching Orison’s rebrand, Venter PR had a narrow two-month window and a startup budget to execute a major crowdfunding campaign, establish relationships with investors, and build a foundation for long-lasting brand-awareness.

Strategy

Positioning through global awareness: Venter PR pitched the story to WIRED, which resulted in a news story on the day Orison launched their Kickstarter campaign and set a tone of energy and excitement for the company.

Through continued media outreach, TIME, Fast Company, and Gizmodo quickly picked up the story—gaining the crowdfunding campaign further traction.

The campaign page and Orison’s website featured inspiring lifestyle photography and impactful content showcasing Orison’s renewable energy future.

Between the email list captured during the pre-campaign, the new following on social media, the blog, and the website, Orison had a growing audience to educate.

Building on the campaign’s momentum, Venter PR developed content to inform customers about the place storage holds in the energy landscape—to inspire and empower them with what they needed to join the renewable energy revolution.

Orison is both their peace-of-mind—the backup for blackout scenarios—and their contribution to decreasing world reliance on fossil fuels.

By linking the product to personal responsibility and savings, Venter PR positioned Orison as the solution for the day-to-day of the individual customer, and the lynchpin for utility companies to mitigate the impact on the grid.

Results

Orison exceeded their campaign funding goal by 700%, gained wide-spread exposure in the press and generated global customer leads.

Leveraging the momentum of the successful campaign, Venter PR immediately tapped into an energized fanbase to build trust and loyalty on a personal level.

Venter PR kept supporters updated about progress through updates and continued to promote the campaign’s success in the media—bringing a steady stream of new people to Orison’s website and social media.

Since then, Venter PR positioned Orison for multiple prestigious awards, including the Free Electrons energy start-up accelerator program, which led to the company’s first official partnership with an international, publicly-listed energy retailer.