Work Gryphon

Frustrated by the limited internet safety controls available to parents, Gryphon co-founders invented a new solution—a security router with fast mesh Wi-Fi and the most comprehensive parental controls on the market.

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Client

Sector

B2C Technology; Parental Control; Mesh Wi-Fi Security Router

Areas of Expertise Provided

Corporate Communications
Media Relations
Influencer Marketing
Branding
Social Media

Summary

Venter PR joined the team to name, brand, and launch the company’s second product—Gryphon Guardian—and raise awareness for the company’s innovative solutions.

Working alongside Gryphon, Venter PR created a comprehensive branding, PR, and social media influencer strategy to define and share the company’s vision of a safe, fun, and healthy online experience directly to the most invested customers—parents.

Challenges

Gryphon had to differentiate itself from its top competitors, some of the biggest brand names in tech.

All the major players in tech offer a Wi-Fi router and internet safety options. To succeed in such a highly competitive market requires more than just incredible tech, but passion—a unique edge Gryphon co-founders John Wu and Arup Bhattacharya had right from the start.

For the two co-founders, Gryphon was more than just a technical invention, it was personal and purpose driven. Their new invention was born out of their desire to protect their own families.

Driving their project was their vision for safeguarding the online experience in a way that made parents feel confident that their children were safe as they interacted with the online world.

Venter PR’s challenge was to set Gryphon in the internet space as a company that uniquely cared about their customers, and had the most comprehensive tech to back it up.

Strategy

Venter PR named and launched the company’s second product–Gryphon Guardian–with new positioning, and a media and influencer outreach campaign.

The Guardian name captured the essence of the company’s mission to innovate easy to use and practical solutions that help safeguard the online experience. Venter PR positioned Gryphon Guardian as the newest, most affordable option available.

Then, leveraging the company’s social media platform and unique connection with parents, Venter PR spearheaded an influencer marketing campaign to showcase the easy-to-use build awareness of the new product.

Venter PR scouted influencers—moms—who gave Gryphon Guardian a try, showcased their experience, with the easy-to-use product, and shared their positive reviews on their platform for other moms to see.

By starting the influencer campaign alongside the product launch, Venter PR maximized the company’s momentum in both traditional and social media to effectively spread the word.

Results

The Gryphon Guardian has an average review of 4.5 out of 5 stars by happy parents and is clearly established by the tech media as a top-of-the-line option.

Gryphon has been listed and reviewed as one of the most anticipated and best mesh Wi-Fi router systems, and the best parental control devices on the market.

Venter PR’s social media strategy successfully boosted the company’s profile among parents, and their consistent outreach to traditional media outlets further established Gryphon Guardian as a recommended option.